USR Group started out as a real estate venture but eventually branched out into other sectors. With each new enterprise came tremendous growth and change - it was time to rebuild the USR brand.
USR Group Rebranding
New ventures and a new name call for a brand new identity. And when U.S.Roofs became USR Group, we gave it exactly that. Webly has handled the USR Group account since 2008, worked on two versions of their brand, handled their creatives and launched them in the digital space. So when the time came to rebrand, we couldn't wait to get started.
The client wanted a brand that could speak to investors and consumers alike; aggressive enough to grab the investor's attention, yet human enough to engage the consumer. And of course, it had to symbolize the journey of the company - from its first roots in the real estate industry to its flight into newer horizons.
The large, solid gate is indicative of a sound foundation and firm roots. The bird emerging through it is symbolic of USR Group's branching out from those roots, and of a journey that continues ever on.
Saving the planet while we work!
USR Group is an environmentally conscious company and part of our job is to help them find ways to stay green.
- The USR corporate office is completely energy efficient, has furniture made of sugarcane waste and uses digital systems to avoid paper wastage.
- All USR stationery is printed on FSC certified paper with non-toxic ink.
- The brochure is sized to minimize paper wastage.
- Pretty canvas bags are the perfect incentive to say no to paper or plastic